Meet Our Team

Alpa A Virdi, Director

After graduating in Economics from the University of Newcastle-upon-Tyne, Alpa established the in-house market research function at a flagship college in London. At BMRB International and subsequently Harris Interactive Europe, Alpa built on her passion for market research by managing global corporate customer satisfaction and loyalty programmes for blue chip clients, as well as delivering tailored research to commercial and not-for-profit organisations. She was also an internal auditor for ISO accreditation at BMRB.

In 2003 Alpa joined the Institute of Chartered Accountants in England and Wales (ICAEW) to establish a new role as manager of business research, which supported and informed a multitude of strategic and tactical activities. These included thought leadership, revenue-generating business partnerships and products, press and public relations, new product development, marketing, attitudes and opinions on public policy, the economy and enterprise issues. In 2009 Alpa established Spotlight Market Research & Editing to deliver relevant, high quality market research projects, holistic data analysis and story-led reporting to professional membership organisations and service providers.

Alpa is a full member of the Market Research Society and has memberships with the Independent Consultants Group and the Society for Editors and Proofreaders.

Our Trusted Partner Network

We have international and full-service capabilities through our highly experienced Trusted Partner Network of companies and individual associates who provide high quality market research support services in the UK and globally. Each of our partners has been vetted for the quality of their products and service levels, value for money and specialist knowledge.




Lydia Wanstall

Lydia is an experienced proofreader and copy-editor with an aptitude for producing accurate and readable text. She has worked with a wide range of clients, including commercial businesses, not-for-profit organisations and NGOs, university researchers and publishers. She offers efficient turnaround to tight deadlines and working on non-native English copy is one of her specialities.

Lydia is a member of the Society for Editors and Proofreaders (SfEP) and has an MA in Shakespeare Studies (Shakespeare Institute, University of Birmingham), and a BA in English Literature (UCL). Before focusing full time on editing she gained several years' experience in the service sector, achieving a senior management position. Her duties included preparing, editing and proofreading communications such as CVs, advertisements, marketing literature, promotional material and presentations.

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